Sporting Diversity at EUROBIKE
WINORA Presents Six Strong Brands
EUROBIKE is not only a marketplace for the bicycle industry; it’s also a trend barometer. This is where mobility innovations are presented and important topics for the future are discussed. In 2018, our client Winora Steiger GmbH added to the event with its collaborative stand, which showcased six strong brands and products, gear and clothing that look to get people moving, both today and in the future.
mp’s challenge was combining the visual appearance of these different brands – Winora, Haibike, Ghost, Lapierre, Koga and XLC – into a single trade fair stand. We helped develop this presentation concept right from the start, and were able to implement it in July 2018 in Friedrichshafen. This created a communal area with plenty of room to display products and hold discussions. All the carpentry work in the 1,660 m² exhibition hall was carried out by mp. In their own production line in Leipzig, carpenters, constructors and stand builders manufactured every part so that it could be reused for all subsequent trade fairs.
„We are grateful for the consistently uncomplicated and smooth collaboration. You always listened to us and addressed our concerns, even our short-notice requests and plan changes. In short: in you we found a stand builder whom we are happy to recommend.“