Architectural Highlight in a League of its Own
Bosch Rexroth Unveils New Brilliance
Gigantic construction machinery, half a million visitors, and the world’s largest trade fair – bauma is probably the most important trade fair for construction and mining machinery, construction materials, vehicles, and equipment in the world. Our client Bosch Rexroth relied on the interplay of design and functionality for a perfect trade fair appearance. The 27 metre self-supporting LED unit received much attention from clients, partners, and other interested parties.
The new CI from Bosch Rexroth is reflected in the entire exhibition stand concept and was functionally integrated into the main stand, the innovation room, and the service stand. Due to the long-term cooperation, open exchange as well as close cooperation with our design department, there was enough room for creativity. The use of a 27 metre long and 2 metre high truss girder to accommodate the LED units was a very special highlight and it created ample space for presentation and communication.
„Perfect functionality and a welcoming ambience brought us many inspiring encounters with our customers and partners. Our appearance at the bauma 2019 was once again an absolute highlight. The individual and professional support by mp has fully met our high expectations. Our wishes were quickly understood and optimally implemented.“